About

As a young kid, I recognized that my clothing had the power to affect my day - both positively and negatively.

As I got older, I realized what affected me was fit. If my clothing fit how I wanted, I started the day clear-minded. If it didn't, I started the day distracted.

By high school, I figured if I could get my clothing to fit how I wanted every day, I could solve the problem of my clothing being a distraction. I wrote more on that here.

After graduating from college, I moved to New York City to learn enough about clothing to start this company. I found a job with a clothing company and enrolled at Parson's School of Design.

Three years later, I released my first product. It was a white t-shirt. What made that t-shirt different was sizes in-between, or sizes in-between S, M, L, and XL. I was in-between sizes, and I knew other people were too. Today, in-between sizes account for half of our shirt sales.

For the first eight years, I outsourced manufacturing overseas, then to factories in the USA. But I learned outsourcing could never give us the flexibility to solve the fit problems we were hearing from customers. So I built a factory in New Jersey.

Today, our purpose is to save time and mental energy for detail-minded people who care about fit by eliminating the distractions caused by inconsistent fitting clothing.

I hope this story can help you relate to why I started this company and the purpose of our work going forward.

Todd